Tension and bad press in agriculture

Visited Rancher John yesterday. He tells me of the negative publicity around agriculture. How one or two negative stories in the press leave a bad impression broadly. In some ways the classification of organic - which tries to redefine agriculture - also diminishes agriculture. That both the organic and the other agriculture is part of one unified thing. There's a tension emphasized by the negative press yet the whole of agriculture needs to be supported. Back when my grandfather had a ranch, most people had some experience of where their food comes from. Or at least they weren't more than one or two people removed from an experience of agriculture.